There are several things that you need to start a business on the Internet and take advantage of all the possibilities that exist worldwide, but you need to be aware that there are some pratfalls that you can fall into as well and these can be helped if you get the right exchange email hosting on you side.

Global Economy

Remember that today’s world is made up of a global economy and to be part of that means that you’ll need to be sure that you’ve a solid computer networking chain. You need to be sure that you’ve got a solid Hosted Exchange as well as the best in email security so that you can feel comfortable while taking advantage of all the Internet has to offer.

Email Security

That means that you need to look carefully at all of the companies that are offering a complete hosted sharePoint 3.0 package. It’s important here that you get all the features that you need while at the same time you keep your costs down. When you see that exchangemymail.com has the right Postini email security, you know that you’ll be in good hands when you work with these people.

Here’s just a few of the benefits that you get with Postini.

* A number of aliases. That not seem like a lot at first, but it’s really a great way to keep all the different emails from clients straight.
* Postini’s exclusive technology can filter your email as it passes through the system without slowing it down. Here you get the added advantage of fast email processing that’s quick as well.
* A Web Based Control Panel that allows you to see all the email that’s in your system. When you see what you want , you can grab it and leave the rest. With this application, you can select the emails that you want to target as spam.

Exchange email hosting is the application that you need so that you can work comfortably in an online environment. The more information that passes through your hands to points on the other side of the office or the other end of the globe, you need to be sure that you’ve got the best in security.

That’s why you need the kind of hosted exchange that exchangemymail.com has going for it.

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Do you want to market your business for fractions of a penny per message?

Email marketing is one of the most powerful marketing tools available to your small business. You can achieve outstanding results with email marketing, while investing only a small amount of time and money. Combine that with the potential to target more precisely than direct mailings, that’s a real win for the small business owner.

In tough economic times, it is crucial to continue marketing your business, and maximize the marketing dollars you’re spending. Email marketing is a perfect way to keep your business in front of your customers’ and prospects eyes!

Sometimes, people unfamiliar with email marketing get nervous about it because the first thing they think about is spam, or they’ve heard that most people don’t open their email, right?

Wrong.

Targeted mailings that pique interest result in high email open rates, and an opportunity to build relationships with your customers and make some sales. As for the spam issue, mailing only to people who have given you permission to do so minimizes the risk of being labeled a “spammer”. Using myself as an example, I have mailed thousands of emails to my clients, and prospective clients, and have not had one spam complaint.

Following is a list of five reasons you must start email marketing now!

1. Email marketing is inexpensive.

Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing can cost as little as fractions of a penny per email.

The expenses involved in email marketing involve having a hosted website with email capacity. You may also want to consider subscribing to a list management service, such as Constant Contact or aWeber, to help manage your email campaigns. The fees for this service range from about to per month, which includes unlimited emails.

2. Email marketing is highly targeted.

You can easily segment your email database into different groups, so that your promotions go to individuals most likely to respond to your offer. For example, you may send one offer to existing clients, and send a different one to prospects who’ve expressed interest in your products or services.

3. Email marketing is proactive.

Email marketing enables you to proactively communicate with your existing customers and prospects, instead of passively waiting for them to return to your website or storefront.

It is a highly effective way to communicate promotional offers, news, seminars, which may result in an increase in sales, drive traffic to your website or store, and develop customer trust and loyalty through relationship building.

Sending out a monthly email campaign will keep your business in front of your customers’ and prospects eyes.

4. Email marketing generates an immediate response.

Promotional emails include a call to action that can result in immediate responses. Initial campaign responses generally occur within 48 hours of the time the email campaign is sent; testing and refining your campaigns is immediate. If you use a list management service, you can gauge the open rates of your email campaigns, which provides useful and immediate information you can use to tweak your campaign messages.

5. Email marketing is easy.

The Web-based email marketing products available to small businesses are easy to use. The services available through Constant Contact and aWeber, as well as others, include professional HTML templates, list segmentation and targeting capabilities, as well as automatic tracking and reporting of your email campaign effectiveness, such as for open rates, bounces, and spam reports.

If you’re not a “techie”, have no fear. You don’t need a Webmaster or technical person on staff to handle the development and distribution of your email campaigns.

Email marketing works because it allows precise targeting of your marketing message, it builds loyalty and trust with your customers, it is inexpensive, and best of all, it drives sales. Include email marketing in your arsenal of marketing tools!

Copyright 2008, Bonita L. Richter